Description

This course provides an introduction to the role of marketing in modern organizations and to key concepts, such as segmentation and creation of customer value. Tools to help managers make decisions in a range of tactical areas, including product development and positioning, competitive pricing, managing distribution channels, and promotion and communication are presented.

Consulter la description officielle du cours sur ulaval.ca

Responsables

Faculté : Sciences de l'administration
Courriel : fsa@fsa.ulaval.ca

Département : Département de marketing
Courriel : mrk@mrk.ulaval.ca

3

Crédits

2e cycle

Horaire

En savoir plus sur les formules d'enseignement

Été 2024

MRK-6003-Z1 NRC 55015

Enseignant(e)s: Thomas Kyo Beom Koo